Digital Billboard Design Guidelines
LET’S GET STARTED!
Whether we design your ad or you provide finished artwork, our design team will help make sure your message is clear, effective and ready to reach your customers.
All design and scheduling are handled by our in-house team. We take the time to learn about your business and advertising goals so we can help you create a billboard message that gets noticed and supports your growth.
Your Business. Your Customers. Your Message.
Clear Message
Use one message, one visual and no more than 5–7 words.
Bold Fonts
Choose a large, simple font that is easy to read from the road.
Strong Contrast
Use colors that help your message stand out.
Call to Action
Your logo is the call to action viewers remember and search.
Big Message. Quick Impact.
Get Noticed.
Design Your Digital Billboard for a Quick Glance
Drivers only have a few seconds to see and understand your message. Arrange your content from left to right and top to bottom, placing the most important information where it will be noticed first.
What Should Your Billboard Ad Do?
A well-planned digital billboard campaign can build brand awareness, increase website traffic and bring more customers through your doors by keeping your business visible to local drivers.
Who Is Your Audience?
Think about the age, interests and needs of the people you want to reach. Understanding your audience will help you choose the right message, images and offer for your billboard.
